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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321440240-ECQTWD97UETNIF604UDK/TS_VALUEICONS_3_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321494289-YU27OT3MRZUEO4S2L5VJ/TS_VALUEICONS_4_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321512906-GZO8M6L0TDE387NVKYO2/TS_VALUEICONS_5_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321526521-IHUJS8BS4MORAK3F59NZ/TS_VALUEICONS_6_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321557263-77S990AR8E93UQS9JJIT/TS_VALUEICONS_7_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321578803-PHHB4MAWJH4BHYJRCTK6/TS_VALUEICONS_8_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321589605-W4S2N3TW3F9JHJD3F1G5/TS_VALUEICONS_9_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568321602384-YKUZWUYSL012E4HI8VAX/TS_VALUEICONS_10_0919.png</image:loc>
      <image:title>Core Values</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/new-page-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568339372385-UO9XYWT611GY7GT9JAGI/shutterstock_556081657.jpg</image:loc>
      <image:title>Gira{ph} Creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568318995282-H0I0URSVO8LGVVBZT4EY/GIRAPH1.jpg</image:loc>
      <image:title>Gira{ph} Creative - Meet Our Creative Partner, Gira{ph}!</image:title>
      <image:caption>Success in the credit union industry is all about collaboration. That’s why TwoScore has partnered with Gira{ph}… to help our clients with their creative design needs in order to fulfill marketing campaigns and other initiatives seamlessly from beginning to end. Like us, the Gira{ph} team is comprised of former credit union marketers and designers from diverse backgrounds, who have a passion for unique creative and design that creates connections and chemistry. Together, TwoScore and Gira{ph} operate as one boutique marketing firm to serve all of our credit union clients’ creative and marketing needs. Learn more about how we partner together</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/services-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1623429491203-DYZMS5TPMSDX7RRQ3FGP/2019+TwoScore-0918.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1623430413865-0H5MUYR7585JKH3LHFZQ/TSWeb_Artboard+27+copy+4_0621.png</image:loc>
      <image:title>Services - Dozens of credit unions nationwide without full-time marketing employees call on us to develop and execute their marketing strategy.</image:title>
      <image:caption>How we partner with credit unions: ‣ We collaborate with your marketing department (even if it’s limited to a CEO wearing a marketing hat!) to assess your credit union’s unique needs through interviews, surveying, and research. We’ll work together to create a strategic marketing plan tailored to meet your strategic objectives - a process that involves all TwoScore strategists and pulls from our individual industry experiences and insights. ‣ Working in partnership with both your team and our select industry partners, we’ll execute all campaigns and initiatives outlined in your marketing plan from start to finish, including a complimentary compliance review from Messick, Lauer, &amp; Smith P.C. ‣ Our marketing isn’t “set it and forget it.” We engage our clients with monthly reporting to provide your Board of Directors, quarterly peer and industry comparison reports, campaign Return On Investment (ROI) reporting, bi-weekly strategy phone calls, and employee engagement strategies to help you maximize your biggest asset…your employees</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1623430467943-NLZCCGQP98VXE7SQKBUA/TSWeb_Artboard+27+copy+6_0621.png</image:loc>
      <image:title>Services - Already have a marketing person or department?</image:title>
      <image:caption>Marketing strategy is what we do best at TwoScore! Why not draw on our 50+ years of combined experience as VP-level credit union marketing employees to help from a 30,000-foot perspective drive the strategy for your credit union’s marketing efforts? We’ll work in tandem with your team to develop a custom strategy for your credit union, and they’ll do what they do best…make it happen! Continue to collaborate with our strategists through campaign ROI reporting, quarterly engagement meetings, and quarterly board reports/tracking. We love the opportunity to partner with credit unions on helping them put a plan in place based on the credit union’s business objectives recommending evidence-based best practices from our work with dozens of credit unions of varying sizes all across the country.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568322909830-PFIORC47KQQUEAU7GNBC/TSBRANDARTICULATION_0819.png</image:loc>
      <image:title>Services - Brand Articulations</image:title>
      <image:caption>You have a name you love that resonates with your staff, board, and membership. You share your message every way you can to remind others of your commitment to helping people succeed financially. ...but is something about your credit union’s brand just not landing with members or potential members? It's important that the unique story behind your brand and the visual elements match in order to build trust with the people you're trying to reach. Through our unique Brand Articulation process, we'll work one-on-one with your staff to help you breathe new life into your brand, honing in on: ‣ Colors, fonts, photos, and other visual elements that best represent your credit union ‣ Brand attributes ‣ Core values ‣ Messaging and target audience ‣ How to use all of the above in crafting marketing campaigns and communications that will resonate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1582124807050-951DZWUZ83V5HWGYP33E/TS_StrategicPlanningWebGraphic_0220.png</image:loc>
      <image:title>Services - Strategic Planning Sessions</image:title>
      <image:caption>We have the honor of leading many strategic planning sessions each year for credit unions across the country. This, combined with our many years of industry experience, gives us invaluable insights to lead a productive session that creates a roadmap to current and future success. We’ll collaboratively examine and compare your trends, ask the hard questions, and align your management team around future organizational objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568323536955-VRENVG2Y044SSB26Q28L/Computer2.png</image:loc>
      <image:title>Services - …And SO MUCH MORE.</image:title>
      <image:caption>In need of extra hands on deck for an upcoming project? We're happy to help add our strategic insights to the following: ‣ Annual meeting planning and material development ‣ Data processing conversion plans and material development ‣ Charter expansion marketing plans and/or material development ‣ Anniversary celebration campaigns and events ‣ Merger communication plans and material development ‣ Business development onsite visit and/or community event promotion ‣ New product launches ‣ New website development and communications ‣ Fraud/data breach communication plan and material development</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/speaking-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/06c767b9-dc02-474e-b785-2b7ec2c93eee/2019+TwoScore-1-15.jpg</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/b8f26303-2a70-4bad-8cdf-d8e84a33ea6e/2019+TwoScore-1.jpg</image:loc>
      <image:title>Speaking - Liz Garster</image:title>
      <image:caption>Keynote Speaking Topics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/new-page-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-13</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/new-page-91</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1568338846412-65MKF7R3T15OTA68FHIF/shutterstock_1488003176.jpg</image:loc>
      <image:title>Instagram</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/thetwostore</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580498983015-Y510U7LNKDRDEFAQE3OI/TS_ConversionCollage_0120.jpg</image:loc>
      <image:title>Products Landing Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/core-conversion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775448784-X5HTF93NU7JB3PKV29L9/eCommerceIcon1_0220.png</image:loc>
      <image:title>Core Conversion Kit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775454356-DZUZ4HWCGHA2UTA92ZK3/eCommerceIcon2_0220.png</image:loc>
      <image:title>Core Conversion Kit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775459344-DR9YO75UZ9Q4IWK96CDO/eCommerceIcon3_0220.png</image:loc>
      <image:title>Core Conversion Kit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775464075-CH6GO3T5BYUQ46M0D93K/eCommerceIcon4_0220.png</image:loc>
      <image:title>Core Conversion Kit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775467311-KE9FCOQVSK73UHQEZ8CZ/eCommerceIcon5_0220.png</image:loc>
      <image:title>Core Conversion Kit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/merger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-28</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/partnerships</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1581537054193-1DHRFUSZLUPTC098ZV46/2020+Janning+-+Color-1.jpg</image:loc>
      <image:title>Partnerships - Storytelling Through Photography: Andy Janning</image:title>
      <image:caption>Andy Janning is the most influential photographer in the credit union movement. His groundbreaking photojournalism projects, many of which are the largest and longest ever attempted in the industry, have produced iconic images for the Credit Union National Association, the National Credit Union Foundation, The Cooperative Trust, the Iowa Credit Union League, and numerous individual credit unions nationwide. His powerful stories about everyday credit union heroes are some of the most popular pieces published on industry websites. Andy shares the same mission as TwoScore: to help your credit union grow. Their unique partnership will help you showcase the real members and employees at the heart of your company and help your credit union stand out in today’s crowded marketplace. To view his work, visit AndyJanningPhoto.com. Our unique member photojournalism project has resulted in the creation of beautiful testimonials and videos that a number of our credit union clients have utilized to better showcase their brands and how they help their members and communities. This project and our partnership with Andy answers the question, “How brave are we to show and tell the real stories of the people who pay our salaries?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1581614887162-PSBGILV1IPP03F3WAVI6/Ensight2.jpg</image:loc>
      <image:title>Partnerships - Executive Coaching and Leadership Development: Ensight Partners</image:title>
      <image:caption>By combining the strategic advisory work we do with credit unions and leadership transformation for credit union executives, TwoScore and Ensight Partners have established a platform that enhances trust, deepens team collaboration, and provides structure for financial success. We know that it takes a clear plan and great relationships to succeed in an incredibly competitive market, which is why the TwoScore and Ensight Partners relationship has been so valuable to our respective firms. With excitement, we created this partnership to be sure that credit unions have every single tool they need to succeed, including Executive Coaching, Leadership Training, and Organizational Consulting. If your credit union follows our philosophy that success starts with leadership and employee engagement, we would love to partner with you. Learn more about Ensight Partners. Dan and Stacy are not only a partner of TwoScore for our credit union clients, we hired them as our own coaches and work with them to this day to help us with our own leadership and self development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/covid19-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-16</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/covid19autocampaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775448784-X5HTF93NU7JB3PKV29L9/eCommerceIcon1_0220.png</image:loc>
      <image:title>COVID-19 Auto Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775459344-DR9YO75UZ9Q4IWK96CDO/eCommerceIcon3_0220.png</image:loc>
      <image:title>COVID-19 Auto Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775464075-CH6GO3T5BYUQ46M0D93K/eCommerceIcon4_0220.png</image:loc>
      <image:title>COVID-19 Auto Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775467311-KE9FCOQVSK73UHQEZ8CZ/eCommerceIcon5_0220.png</image:loc>
      <image:title>COVID-19 Auto Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775454356-DZUZ4HWCGHA2UTA92ZK3/eCommerceIcon2_0220.png</image:loc>
      <image:title>COVID-19 Auto Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/covid-19-mortgage-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775448784-X5HTF93NU7JB3PKV29L9/eCommerceIcon1_0220.png</image:loc>
      <image:title>COVID-19 Mortgage Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775459344-DR9YO75UZ9Q4IWK96CDO/eCommerceIcon3_0220.png</image:loc>
      <image:title>COVID-19 Mortgage Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775464075-CH6GO3T5BYUQ46M0D93K/eCommerceIcon4_0220.png</image:loc>
      <image:title>COVID-19 Mortgage Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775467311-KE9FCOQVSK73UHQEZ8CZ/eCommerceIcon5_0220.png</image:loc>
      <image:title>COVID-19 Mortgage Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1580775454356-DZUZ4HWCGHA2UTA92ZK3/eCommerceIcon2_0220.png</image:loc>
      <image:title>COVID-19 Mortgage Campaign</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/starthere</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1600284143277-YRH7ZM2Y3DUOMFDK6P2H/TSphotoCircle_0920.png</image:loc>
      <image:title>Start Here</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/project-request-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-30</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/new-page-24</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-31</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/new-page-70-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1694182609810-TBXQ6MO4CA45AIEIEKAA/2.jpg</image:loc>
      <image:title>Copy page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/1694182610902-OP4LZO1FWY0558R65PQ7/3.jpg</image:loc>
      <image:title>Copy page</image:title>
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    <image:image>
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      <image:title>Copy page</image:title>
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  </url>
  <url>
    <loc>https://twoscore.com/youthmonth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/2eaa6f61-cd2c-4d4b-b145-704c6450a49c/TS_youthCollage_0126+%282%29.jpg</image:loc>
      <image:title>Youth Month - Credit Union Youth Month</image:title>
      <image:caption>Empower Young Savers with Explore the World of Money</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/bondai</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-09</lastmod>
  </url>
  <url>
    <loc>https://twoscore.com/our-story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/2e2361a9-076f-478d-92d8-c1bc76f14686/iStock-1180795176.jpg</image:loc>
      <image:title>Our Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d4c7afb9790270001fa8744/26d28303-fe72-4747-ac92-544416af9b1d/IMG_0103.jpeg</image:loc>
      <image:title>Our Story</image:title>
      <image:caption>Amanda sitting at the exact cafe where TwoScore was born.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://twoscore.com/the-twoscore-experience</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>The TwoScore Experience</image:title>
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  <url>
    <loc>https://twoscore.com/ourfurrycoworkers</loc>
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    <lastmod>2025-06-09</lastmod>
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      <image:title>TwoScore Peer Paris Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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