SPEAKING

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amanda thomas | keynote speaking topics:

  • Small Credit Unions: How to Succeed in a Changing Market
    Description: 71% of the credit union industry is considered "small" (under $100 million in assets). So how do you compete in a market where everything is changing and to stay up with the latest technologies and trends takes a massive budget? This session will walk you through marketing tactics and other strategies you can employ to not only compete but thrive in the future.

  • Why Being the Best Leader is the Best Thing You Can Do for Your Credit Union
    Description: There is a shift among the global business community where companies are finally starting to realize their biggest assets - their employees. What does this mean for you as a leader of your credit union? Bottom line...the better leader you are for yourself and others, the better long-term success your credit union will achieve.

  • How Well Do You Know Your Community and Members?
    Description: Putting together a successful marketing plan requires insights into member behavior and community needs, but how do you find that information? Once you have it, how do you distill it into a plan to achieve your credit union's goals? This session will walk you through various resources available to you as well as provide practical tips for putting them all together in a strategic marketing plan.

  • Becoming the Change Agent of Your Credit Union
    Description: You may be a department of one in your credit union, or you may be the one who sees the GREATNESS that your credit union can achieve. But getting everyone else on board is a different matter. This session will give you the inspiration and skills you need to take on your credit union's transformation to being its best self.

  • Employee Engagement: The Secret Sauce to Unstoppable Marketing
    Description: Who are your most powerful brand advocates? Your employees! But if your employees are like the rest of America, only 16% are engaged. One CU, which saw YoY losses in membership, net income, and loans, increased employee engagement and is now one of the top-performing CUs in Ohio. Find out how!

    BONUS: Every attendee gets TwoScore’s Employee Engagement Assessment so you can see how to boost engagement and your marketing results!

 
“Amanda is a wonderful speaker! She covered a lot of relevant material and she was very inspiring!”
“I loved Amanda! Lots of pertinent information and a lot to take back to my credit union and put to use!”
“Very informative session. Covered a lot of subjects and the examples provided were spot on.”
Liz Garster headshot

Liz
Garster

Keynote Speaking Topics

  • Life Hack Your Marketing Department
    Description: We wear many hats as credit union marketers - advertisers, designers, number-crunchers, event planners, website maintainers, writers… just to name a few. This session introduces life hacks and technology tools to make your job easier. Walk away knowing how to design professional-grade flyers, social media posts, and presentations in a pinch, take control of your to-do list and keep it manageable, excel in project management, schedule work in advance and free up time for longer-term projects, and more!

  • What "Influencers" Taught Me About Credit Union Marketing
    Description: Follow a solopreneur on social media and you'll see marketing techniques very different from promoting rates or hosting shred days. While many influencers get a bad rap for calculating and coordinating their "authenticity," scores more run successful businesses through practicing vulnerability, sharing educational content, and TRULY being authentic. This session covers what credit union can learn from this style of marketing and how to implement popular tactics.

  • Differentiating Member Service with Coaching
    Description: If you've ever hired any kind of coach, you know they help their clients set and achieve goals, work through obstacles, and make major life shifts. As dedicated as credit unions are to helping members succeed financially, they're perfectly positioned to incorporate the elements of coaching into member service interactions. This session delves into how your credit union can differentiate its service experience through popular coaching techniques and rise above the competition!

 

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