Working from home full-time is great—except for one thing. My supervisors (three very bossy dogs) are not great at conversing. They’ll let me know when it’s time to go outside or if it’s snack time, but they’re not much help when it comes to meaningful dialogue. That’s why I occasionally work weekends as a server at a steakhouse restaurant—where conversation, listening, and recommendations are everything. Credit unions are no different…
Read MoreTen years ago, I sat at a Parisian café with a notebook and a glass of champagne. Not to write a formal business plan, but to sketch out a dream that had been on my heart. One built on people, purpose, and the belief that credit unions deserve more.
From that moment, TwoScore was born. Over the past decade, we’ve helped credit unions grow without losing their heart, through launching brands, deepening relationships with members, and celebrating milestones along the way.
Now as we near finishing out our tenth year in business, it feels like the right time to share our own story. Because where we came from shapes how we show up for our credit unions today, and where we’re going next. Cheers to the next chapter.
Read MoreI didn’t set out to break up with my credit union. But when outdated digital tools, limited product communication, and constant inconvenience piled up, I had no choice. The people were wonderful — but in today’s world, friendly service once a month isn’t enough. Members need everyday tools that work. Here’s what credit unions can do to make sure members don’t “fire” them, too.
Read MoreWe’re growing, and we couldn’t be more excited! TwoScore is searching for a new Client Marketing Manager to join our team. This role is at the heart of what we do: helping credit unions thrive through marketing that blends strategy, creativity, and soul. If you’re passionate about storytelling, detail-driven, and ready to make a meaningful impact on credit unions and the communities they serve, this may be the opportunity for you.
Read MoreWhat does champagne have to do with credit union growth? More than you’d think.
Inspired by the bold legacy of Madame Clicquot, this post explores how her mindset - innovation, courage, and the relentless pursuit of quality - mirrors the way small and mid-sized credit unions grow and serve their members. From celebrating small wins to daring to dream big, discover why we believe champagne is more than a toast - it’s a strategy. 🥂
Read MoreWe’re excited to share some big news here at TwoScore: Ashley Kjenaas has officially joined our team as a Client Marketing Manager!
Ashley brings to TwoScore more than a decade of experience in marketing, with the last four years focused exclusively on the credit union industry. She’s a strategic thinker, creative storyteller, and passionate advocate for the people-helping-people philosophy that makes this industry so special.
Read MoreRebranding isn't just a logo facelift—it's about diving deep, rediscovering the essence of your credit union, and striking the perfect balance between nostalgia and innovation.
Read MoreTwoScore, a boutique marketing consulting firm for credit unions, announced today that it has begun partnerships with four credit unions for their marketing efforts in 2021. The newest additions to the TwoScore client roster include Alpha Credit Union in Boston, Massachusetts ($36.5 million), Energy Plus Credit Union in Indianapolis, Indiana ($38.5 million), Harrison Federal Credit Union in Colorado Springs, Colorado ($17.9 million), and KUE Federal Credit Union in Lexington, Kentucky ($51.6 million).
Read MoreThe “right” marketing message at your credit union depends on many variables, such as your membership, the state you live in, etc. Make sure to avoid these 3 strategies that are certain to be missteps if implemented.
Read MoreWhile there are many marketing firms doing great work within the credit union space, there is a lot that sets TwoScore apart from the rest, including several value-added benefits that are provided to all of our clients at NO added cost.
Read MoreWhen you don’t ask questions and take some time to look at things from all angles, you miss opportunities to address with your marketing efforts. Here are some questions to ask before you begin putting your pen to paper on your marketing plan.
Read MorePeople LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to…
Read MoreHumans love stories. Without stories, we wouldn’t have movies or music or art. Credit union executives ask me all the time “how do I make my marketing successful?” One large ingredient is…
Read MoreBecause of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines…
Read MoreHi, my name is Amanda and I am a credit union junkie. “Hi, Amanda!” I believe that credit unions have the best brand story and the best value proposition of any industry. According to this article by the Harvard Business Review, 64% of consumers…
Read MoreMarketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc. A marketing plan, if done properly, is…
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