Stewardship Over Spotlight: Reflections from the Credit Union GAC
Stewardship Over Spotlight: Reflections from the Credit Union GAC

Last week, more than 6,000 credit union professionals gathered in Washington, DC for the Governmental Affairs Conference to advocate for the movement we care so deeply about. For our team at TwoScore, it was a powerful reminder of why credit unions exist and the extraordinary people who work every day to serve their members and communities.

Shortly before the conference, Mark Arnold of On the Mark Strategies offered TwoScore an unexpected gift by generously passing along his booth space in the exhibit hall. It was a remarkable act of cooperation that perfectly reflects the spirit of this movement.

The experience left us feeling grateful, energized, and deeply connected to the credit union community we are honored to support.

Read Amanda’s full reflection on the week and what it reminded us about stewardship, partnership, and the credit union movement we love so much.

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Amanda ElkinsComment
From Selling to Upserving: The Credit Union Mindset Shift
From Selling to Upserving: The Credit Union Mindset Shift

Working from home full-time is great—except for one thing. My supervisors (three very bossy dogs) are not great at conversing. They’ll let me know when it’s time to go outside or if it’s snack time, but they’re not much help when it comes to meaningful dialogue. That’s why I occasionally work weekends as a server at a steakhouse restaurant—where conversation, listening, and recommendations are everything. Credit unions are no different…

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Marissa WeidenfellerComment
How TwoScore Was Born Over A Glass of Champagne
How TwoScore Was Born Over A Glass of Champagne

Ten years ago, I sat at a Parisian café with a notebook and a glass of champagne. Not to write a formal business plan, but to sketch out a dream that had been on my heart. One built on people, purpose, and the belief that credit unions deserve more.

From that moment, TwoScore was born. Over the past decade, we’ve helped credit unions grow without losing their heart, through launching brands, deepening relationships with members, and celebrating milestones along the way.

Now as we near finishing out our tenth year in business, it feels like the right time to share our own story. Because where we came from shapes how we show up for our credit unions today, and where we’re going next. Cheers to the next chapter.

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Amanda ElkinsComment
Why I Fired My Credit Union
Why I Fired My Credit Union

I didn’t set out to break up with my credit union. But when outdated digital tools, limited product communication, and constant inconvenience piled up, I had no choice. The people were wonderful — but in today’s world, friendly service once a month isn’t enough. Members need everyday tools that work. Here’s what credit unions can do to make sure members don’t “fire” them, too.

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Chelsey GarsterComment
We're Growing: TwoScore is Hiring a Client Marketing Manager
We're Growing: TwoScore is Hiring a Client Marketing Manager

We’re growing, and we couldn’t be more excited! TwoScore is searching for a new Client Marketing Manager to join our team. This role is at the heart of what we do: helping credit unions thrive through marketing that blends strategy, creativity, and soul. If you’re passionate about storytelling, detail-driven, and ready to make a meaningful impact on credit unions and the communities they serve, this may be the opportunity for you.

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Guest UserComment
What Champagne Has to Do with Credit Union Growth
What Champagne Has to Do with Credit Union Growth

What does champagne have to do with credit union growth? More than you’d think.

Inspired by the bold legacy of Madame Clicquot, this post explores how her mindset - innovation, courage, and the relentless pursuit of quality - mirrors the way small and mid-sized credit unions grow and serve their members. From celebrating small wins to daring to dream big, discover why we believe champagne is more than a toast - it’s a strategy. 🥂

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Amanda ElkinsComment
Welcome Ashley Kjenaas, Our New Client Marketing Manager
Welcome Ashley Kjenaas, Our New Client Marketing Manager

We’re excited to share some big news here at TwoScore: Ashley Kjenaas has officially joined our team as a Client Marketing Manager!

Ashley brings to TwoScore more than a decade of experience in marketing, with the last four years focused exclusively on the credit union industry. She’s a strategic thinker, creative storyteller, and passionate advocate for the people-helping-people philosophy that makes this industry so special.

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Amanda ElkinsComment
Four new credit union clients partner with TwoScore in 2021
Four new credit union clients partner with TwoScore in 2021

TwoScore, a boutique marketing consulting firm for credit unions, announced today that it has begun partnerships with four credit unions for their marketing efforts in 2021. The newest additions to the TwoScore client roster include Alpha Credit Union in Boston, Massachusetts ($36.5 million), Energy Plus Credit Union in Indianapolis, Indiana ($38.5 million), Harrison Federal Credit Union in Colorado Springs, Colorado ($17.9 million), and KUE Federal Credit Union in Lexington, Kentucky ($51.6 million).

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Amanda ElkinsComment
What Makes TwoScore Different?
What Makes TwoScore Different?

While there are many marketing firms doing great work within the credit union space, there is a lot that sets TwoScore apart from the rest, including several value-added benefits that are provided to all of our clients at NO added cost.

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Amanda ElkinsComment
A Story About Good Marketing
A Story About Good Marketing

People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to…

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Liz Garster