Rebranding isn't just a logo facelift—it's about diving deep, rediscovering the essence of your credit union, and striking the perfect balance between nostalgia and innovation.
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TwoScore, a boutique marketing consulting firm for credit unions, announced today that it has begun partnerships with four credit unions for their marketing efforts in 2021. The newest additions to the TwoScore client roster include Alpha Credit Union in Boston, Massachusetts ($36.5 million), Energy Plus Credit Union in Indianapolis, Indiana ($38.5 million), Harrison Federal Credit Union in Colorado Springs, Colorado ($17.9 million), and KUE Federal Credit Union in Lexington, Kentucky ($51.6 million).
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The “right” marketing message at your credit union depends on many variables, such as your membership, the state you live in, etc. Make sure to avoid these 3 strategies that are certain to be missteps if implemented.
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While there are many marketing firms doing great work within the credit union space, there is a lot that sets TwoScore apart from the rest, including several value-added benefits that are provided to all of our clients at NO added cost.
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When you don’t ask questions and take some time to look at things from all angles, you miss opportunities to address with your marketing efforts. Here are some questions to ask before you begin putting your pen to paper on your marketing plan.
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People LOVE stories. We crave stories. Without them, we wouldn’t have movies or music. I can’t remember any conference I’ve been to where the keynote speaker didn’t tell a story to…
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Humans love stories. Without stories, we wouldn’t have movies or music or art. Credit union executives ask me all the time “how do I make my marketing successful?” One large ingredient is…
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Because of a discount wine app a friend told me about recently, I am used to trying a varied array of less expensive champagnes and sparkling wines…
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Hi, my name is Amanda and I am a credit union junkie. “Hi, Amanda!” I believe that credit unions have the best brand story and the best value proposition of any industry. According to this article by the Harvard Business Review, 64% of consumers…
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Marketing plans are, in many cases, an annually-recycled calendar that gets updated with new dates for newsletters, print ads, loan campaigns, etc. A marketing plan, if done properly, is…
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